“How to get more followers fast!” is the 21st Century equivalent of “How to make money in real estate with no money down.” In social media, we measure success not by dollars earned, but by reach – by the size of our audience. Given that the vast majority of those who use social media are looking for bigger numbers, it’s unsurprising that the vultures would swoop in and begin releasing endless volumes of “how-to” schemes. Though widespread, the advice is more or less the same – use some variety of app to follow large numbers, unfollow people who don’t follow you back, rinse and repeat. Presto, tens of thousands of strangers hanging on your every word, a massive untapped market ready to lap up whatever variation of widget you want to push on them.
Or is it?
What these “get followers fast” folks won’t tell you is how many of these new people are truly engaged with you – if they care about what you have to say, or if they just followed you because they have a similar app building a following for them. I’ve posted before about what I look for in people I choose to follow, and when I see someone new following me who has almost identical following/follower numbers, my red flag is raised (especially if their feed is nothing but requests/pleas/desperate cries to buy their book). Often I won’t follow back, and a few days later I will react with not a shred of surprise when that person disappears from my followers list. Sayonara, nice to know ya, sorta. The question I would ask is, what is ultimately more worthwhile: 100 engaged Twitter friends or 100,000 “followers” who never retweet you, never click on your links and never reply to anything you put out there? 100 people who like and care about you or 100,000 who consider you nothing more than a digit?
By any measure advanced by every social media “guru” or “ninja” (aside, isn’t being a ninja antithetical to the concept of social media? I mean, you want people to know you’re there, right?), my Twitter presence is a failure. I have been on Twitter for over two years and I have just over 400 followers. Not exactly Lady Gaga numbers (she probably garners that many every twenty minutes). Yeah, we love the electric charge we feel when we open it up one morning and see an uptick, and we loathe the disappointment of watching the counter tick down. I can point to three incidences when I’ve seen a surge in new people coming on board – two of them involve being retweeted by famous people (Justin Trudeau and Russell Crowe respectively), while the third was tied to a Huffington Post article of mine about airline travel that was featured as a headline. Other than that, it stays pretty steady. One wonders from time to time if there’s something one is doing or not doing that is keeping the digits immobile. Am I not funny/irreverent/profound/snarky enough? What do I have to do to mimic the example of Megan Amram who started from nothing and parlayed a massive Twitter following into a professional TV writing career?
The truth is, nothing. You can’t be anyone but who you are, as people will be able to smell phoniness ten miles away. And pretending to be something you’re not is exhausting. It will suck you dry, because you’ll be forcing yourself to live up to an unnatural standard, and you’ll begin resenting having to fake it day in and day out. Twitter shouldn’t be a duty, it should be entertaining, thought-provoking, and fun. Because Twitter has no societal strata barring entry, you can jump right in and chat with whomever you please (of course, customary manners still apply, or you’ll find yourself on a lot of “blocked” lists really darn fast). Thus you get a chance to befriend and talk with people you might otherwise never meet. I look back on my Twitter experience and I think of some of the amazing, generous people I’ve encountered, some of the stimulating conversations I’ve had, some of the fantastic writing I’ve discovered, and above all, the quality, not the quantity, of these interactions. The enrichment of one’s life through being able to communicate with kindred spirits far and wide. That is Twitter to me, not a race to ratchet up a follower count.
I cringe every time I see one of these automatic updates about someone’s day on Twitter that consist of nothing other than an accounting of their new followers and unfollowers (in the past, I have unfollowed otherwise interesting people who’ve overdone it with these waste-of-Tweets). It’s plain old boasting, and the height of narcissism to assume that anyone else cares about your self-applied sense of awesomeness. What I would consider to be a successful day on Twitter consists of more intangible statistics. If I’ve made someone laugh, if I’ve moved someone to tears, if I’ve helped someone to think differently about a difficult situation, if I’ve provided a little bit of inspiration, or I’ve motivated someone to make a positive change in their life, that means more than numbers ever will. So the gurus will cluck their tongues, the ninjas will fling throwing stars at me and tell me I’m Doing It Wrong, but truly, just as everyone is meant to find and follow their own path in life, so too is everyone’s social media experience whatever they choose to make of it. Mine works for me. How’s yours going?