This is your brain on digital media

Arianna Huffington addresses the Toronto Digital Media Summit, photo by yours truly sitting four rows back.

Johnny Mnemonic features a pre-Matrix Keanu Reeves as a “futuristic” (I put the quotes around futuristic because many of the movie’s concepts have grown quite out-of-date) courier whose packages of data are uploaded directly into his brain.  Eager to take on a high-paying job, Reeves’ character agrees to carry more information than his brain can handle.  I find myself in a similar situation after two days at Toronto’s 2012 Digital Media Summit, having assimilated the insights of dozens of expert speakers and panellists, including representatives from Facebook, Google, LinkedIn and Microsoft, on what this whole concept means and where they think it might be going.  The key word there is “think,” because digital media is progressing too fast for the majority of us to simply keep up, let alone predict.  Today’s phenomenon is tomorrow’s relic, and what seems like a ludicrous concept this morning might be a smash success this afternoon.  The statistics are cosmic in their scope:  2 billion people on the planet access the Internet as part of their daily lives.  52 billion pages indexed on Google, 1.3 million articles on Wikipedia, 100,000 years’ worth of YouTube video shared on Facebook in 2011 alone.  Futurist Michael Tchong, one of the featured speakers this past weekend, refers to it as an ubertrend, which he defines as “a major movement, pattern or wave emerging in the American lifestyle that ripples through society leaving many subtrends in its wake.”  Although opinions on how to harness these ripples are numerous, one fact that seems to be shared is the idea that all of this is fuelled by the human need for connection – and kinship.

Associated with that need for connection is the humorous acronym FOMO, that Tchong suggests is behind much of the social media explosion – Fear Of Missing Out.  When so much flies by at lightspeed, billions of times every nanosecond, we are terrified that we might not see all of it, whether it be the latest updates from our friends and family, infinite funny cat videos or actual breaking news.  Texting and driving, Tchong says, happens because some of us have decided that being in touch is more important than being alive.  Perhaps, if one can venture down the garden path of existentialism, for many people being in touch is being alive; this idea of ambient awareness that I have discussed before.  But it is far more than simply wanting to know what’s going on – it’s wanting to know.  Arianna Huffington, who gave the closing keynote address yesterday, referred to her early book The Fourth Instinct, which suggests that beyond the usual human needs for survival, sex and power, there is a hunger for spiritual fulfillment and meaning; to answer that fundamental question of Life, The Universe and Everything (yes, Douglas Adams fans, I know it’s 42, but stick with me here).  Digital media is a sublime leap towards the realization of this answer, because it brings people together in a grand unified search.  This is why I put no stock in the philosophy of every man for himself; the mere existence of the ubertrend under examination here suggests that we are inclined towards a sense of community, of belonging, and that the reason why the technology of information has been the fastest to progress (instead of jetpacks) is because it reflects what we want most as a species gifted with intellectual curiosity.

And as expected, many fear the undiscovered country it is leading us towards.  Misguided approaches to regulate digital media, such as SOPA, ACTA or the Vic Toews nonsense going on in Canada, are the last refuge of an old guard longing for the simplicity of the era when everything could be explained as God’s will.  Ironically, that fear comes from the very same place as the curiosity that drives the democratic exchange of ideas as exemplified by digital media.  When information rested only in the hands of a few, those few were respected and admired as learned leaders.  The more the truth spreads, the less those people are needed – the influence they have built for themselves, out of this same, basic longing for community, diminishes as others cease to listen to them, until they are finally left alone, and forgotten.

So what then, in a nutshell, could you say is the biggest takeaway from my massive data intake of the last two days?  Certainly enough thought to chew on for the conceivable future (and more than a few blog posts I’m sure), but above all else, reinforcement of the notion that a global community, a global family, is not just a pipe dream of a few starry-eyed prognosticators, it is a place we are going whether we like it or not.  Our existence as individuals in a population of 7 billion mirrors our tiny earth adrift in an incomprehensibly vast universe, and just as each of us longs to find meaning as part of a family, our entire race hungers for meaning within the endless dark.  Why are we here?  Maybe Cousin Phil has an idea – check his status update.  Connection, knowing that we are not alone, is tremendously liberating – it reassures and emboldens us to take the next step.  Host Rob Braide of Galaxie Radio kicked off the conference by invoking the analogy of a drunk who drops his keys on a dark street and wanders to the safety of a street light instead of looking for them straight away.  The connection provided by digital media is that light.  And the more light the better.

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6 thoughts on “This is your brain on digital media”

  1. There are some (I for one) who do not wish to belong to the Mass Collective but to a smaller more intimate group, ie: very close Family and merely drop in on the masses now and then to see what has been missed. Most of what I find that I missed I didn’t want to know in the first place. I could really care less what Ivan has texted to Jose. It’s not that I don’t like people ,I do, but in very small doses. I also find that the social media caters in most ,not all, cases to the lowest denominator. As to hungering for meaning in the endless dark and why we are here? Well we are here because the Universe wants us here and for no other reason than that.

    1. There are some truly awful songs out there but it doesn’t mean all music is bad. Same goes with digital media – just ignore the stuff you don’t care about and focus on what’s good.

      1. “The steam engine and the telephone depend entirely for their value on the use to which they are put,” said Oscar Wilde. “The value of the telephone is the value of what two people have to say.”

  2. OK, now all you’re tweeting about DMS makes sense (nothing to do with Disaster Management Solutions or Dirty Mind Syndrome or 150 other possibilities).

    My question is this. Yes, DM allows 2 billion of us to be in constant instantaneous contact, but what about the other 5 billion, the ones without literacy and clean water and keen fashion sense — is a third of the world “the world”, or is it just a really big clique*? (*Sure, call it a pun.)

    1. There’s a line in a U2 song that I’m sure Bono ripped off from somebody: “Where you live should not decide whether you live or whether you die.” That it seems like only the “cool kids” are doing it right now is abjectly unfair. Everyone the planet over should be able to have uncensored and unmetered access to digital media, even if, like Father-in-law above, they can take or leave it for the most part. Tremendous positive changes can happen when you realize you’re not alone.

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